Kohl Fast
CMNS 165
March 26th,
2019
Chris Palliser
Chris Palliser started as a student of Camosun College in the
ACP Program. His interests were focussed on radio and television. Chris started
his career early with an internship in Nanaimo. Not long after he was offered a
Program Director job in Fort McMurray. It was here where Palliser learned how
fun working in radio was. Working for a small community radio allowed Palliser
an opportunity to have more freedom in a less corporate atmosphere.
“Radio is community, it’s fun” claims Palliser. He worked for
3 years in Fort McMurray, building his skills before making the move to Edmonton
where he worked for Joe FM. He also used his ACP course experience to get some
local work for Shaw to help pay his bills.
After leaving Edmonton, Palliser decided to move to Vancouver
where he was offered a job at the Beat Radio station. Here was Palliser’s first
experience with Radio being bought out by larger corporations. Bell bought the
Beat. Palliser worked in Vancouver for Bell and started to realize that he was
more drawn to smaller community radio. Vancouver he claims was overwhelming. “Where
to start” asks Palliser as he explains that Vancouver is so large and spread
out there are many radio communities, making it hard to please everyone.
Palliser was also starting a family and began thinking about
moving away from the big city of Vancouver. A perfect opportunity arose in
Victoria, 107 Kool FM was re branded as Virgin Radio and Palliser was offered a
morning show. Vancouver Island was a perfect seeming place to move his family
so he took the job. Palliser also was interested in a smaller community with a
less corporate feel. After working solo for 15 years now Palliser had a morning
show with a co-host. Palliser explains some of the challenges of sharing a
radio show with a partner by explaining how at times two strong radio
personalities can clash. “It will just take time” Palliser explains in regards
to getting comfortable with one another. Radio shows take time to gain their
flow and comfortability.
Palliser explains how he originally felt pressure with the
whole re branding. The company had been given a consultant from LA and was also
sinking lots of money into this new radio station. With the radio industry
changing this re branding was also exciting. Like newspapers, radio stations
are also fading, but Palliser claims they will never die completely. There have
been lots of lay offs, and Palliser claims he is seeing the corporate side of
radio once again. Many people who have been laid off have moved onto successful
careers doing Podcasts.
Palliser explains how he and his partner plan their show by staying
prepared and knowing their topic. “You have to be prepared, otherwise you just
go on and on” explains Palliser. By using ratings and targeting certain age
demographics for specific times of the radio shows makes for getting the most listeners.
Palliser explains that “the idea of the show is community, community,
community. And with his new morning show, Palliser feels the most attached to
the community and hopes to continue his career for many years to come, in
Victoria.